Last month, Salesforce and AWS announced a strengthening of their existing partnership, this time in the media and entertainment business.
The partnership works both ways:
To meet the growing need for brands to build streaming offers for their customers, Salesforce and AWS are pooling their complementary services, with the customer journey and data management on one side, and the infrastructure needed for smooth, off-the-shelf video streaming on the other.
Remember that video is the most powerful marketing tool for converting customers: 84% of people say that watching a brand video convinced them to buy a product or service by watching a brand video (Optinmonster).
Salesforce announced the launch of Salesforce+ last summer, but this streaming service for content created by its teams (podcasts, training, conferences, testimonials, etc.) is not currently built with AWS services.
The partnership, as seen by Salesforce, covers use cases such as:
For the use cases outlined above, the goal of the partnership between the two companies is to increase the ease of implementation by creating native integrations. Given both companies' innovative power and AWS's ability to rely on the developer community to evolve its solutions, it is likely that this cooperation has a bright future ahead of it.
This post was originally written for ITBusinessCrush newsletter on LinkedIn on March 8, 2022